How to get your Business found on Google
How do customers find your business when they’re looking for the kind of product or service you sell? More often than not, they look to online search engines. Here’s how you can be sure your business shows up in their search results.
Get yourself a website
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again.
Submit Your Site to Google
Search engines crawl the web collecting information and indexing hundreds of millions of pages every day. While your site is likely to be discovered by Google without you doing anything in particular, you can hasten the process by submitting your site to Google.
By re-submitting your site every time you make a change, you inform Google about updates, making sure the latest version of your site is indexed.
Use keywords on each of your website’s pages.
This can include using keywords in the files names of each page, meta tags, and general insertion of keywords throughout each page. You should also create a sitemap. A site map file is a formatted file with an XML extension. After a sitemap is created, you need to submit it to Google for indexing. That will lead to your site on the path to becoming a Google favorite. Don’t necessarily resort just to Google, but try to submit sitemaps to any search engine you feel is worth investigating.
Link Your New Website to Your Social Profiles
Your existing social profiles should support the mission of spreading the word out about your site. Add your site’s link to your Facebook, Twitter, LinkedIn, Google+ accounts and everywhere else you have an online presence. After you complete this, share a status update about your site on these networks. Since search crawlers get to sites via links, you increase your chance to get discovered faster, while sending social signals to search engines which also helps your search engine ranking.
Add Your Site to Local Directories
The Internet allows us to get in touch with people and businesses across the globe. Still, the majority of us who go online actually search for things close to home. In fact, 1 in 3 of queries that people type into a standard Google search bar are about specific places.
To make sure your site is found on local search, list your business in top business directories for location based marketing, get started with the group below: