There’s nothing like a messy, disorganized Web site to drive away prospective customers. How can you make your site an appealing place? Here are my tips for improving your Web site traffic.
- Navigation – Put some real thought into site layout, so customers can navigate it easily. Make sure all important sections are prominently listed. Link as many pages as you can into the main navigation bar, instead of having sub pages from pages.
- Branding – Incorporate memorable elements of your brand into your Web site, such as your logo and company color scheme. Make your logo prominent on your home page and put it on all subsequent pages to promote your brand.
- Home page – Visitors should be able to tell immediately what your site is about.
First: Selecting the correct domain name(s) – (rarely your company name) to gain the top results on the search engines
Second: Building the right interactive structure to gain the best results on the search engines. Most web designers use an average template which eases their task but does not maximize your exposure on the search engines. We tailor every website for our client’s unique needs. After years of web building we know all the tricks.
Third: Beware of complex designs which look beautiful but play no part in positioning you prominently in the search engines. We custom make your design to maximize your impact through the search engines.
Without these three key criteria, skillfully handled, your website will forever remain lost in cyberspace. Your position on Google spells success. We have several of our own successful online businesses through which we continually refine and tune our expertise.
How to get your Business found on Google
How do customers find your business when they’re looking for the kind of product or service you sell? More often than not, they look to online search engines. Here’s how you can be sure your business shows up in their search results.
Get yourself a website
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again.
Submit Your Site to Google
Search engines crawl the web collecting information and indexing hundreds of millions of pages every day. While your site is likely to be discovered by Google without you doing anything in particular, you can hasten the process by submitting your site to Google.
12 Reasons why you should not use Wix Website Builder
1. Not mobile friendly. Slow-loading Wix sites, that are data and graphics laden, turn off all mobile users. Only desktop users can see your site and they won’t wait longer than 5-7 seconds for a site to load. Would you?
2. Forever costs. I cannot stress enough that you are wasting your time and money using Wix.com. You get unexpected charges from WIX on your credit card. The highest-priced Wix plan is about $30 a month, or $360 a year. Forever. If you hired someone (we’d love it to be us), you could pay for a new site that would pay for itself in about 2 years with no monthly payments in perpetuity aside from the domain and hosting renewal costs.
3. Flash. In the case of many site builders, especially Wix, sites are usually created with Flash. No matter what they say,
You know that your business needs a website, but taking your business online can be intimidating when you don’t have any experience with web design or development.
Fortunately the process for getting your business online isn’t as complicated as it may first seem to be, and can be broken down into these simple steps:
1. Research and Register a Domain Name
Ideally, you’ll find a suitable domain name for your business at the same time that you choose and register your business name. Use an online domain name registrar to search for and purchase the preferred domain name for your business as soon as possible.
2. Determine What Your Website Will Need to Do for Your Business
Your website is a tool and should only exist if it provides some kind of value for your business.
Top Search Engine Optimization Mistakes According To Google’s Matt Cutts
Matt said these are not the most devastating mistakes, but rather, the most common mistakes.
(1) Not having a website or having a website that is not crawlable is the biggest mistake he sees.
(2) Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.
(3) Don’t think about link building, think about compelling content and marketing.
(4) Don’t forget to think about the title and description of your most important pages.
(5) Not using webmaster resources and learning about how Google works and what SEO is about.