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To optimize your whole site for search engines, you’ll need to follow these basic tips: 1. Make the website about one thing. It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. 3. Link to internal pages on your site. A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other. 4. Use a permalink structure that includes keywords. Some sites have “ugly” permalink structures that use numbers to identify pages. Don’t do this. It’s bad for SEO and just doesn’t look good. Use a URL structure that includes text, and make sure you include keywords in your URLs. So instead of having a page’s URL be this: http://yoursite.com/?p=12 It should look more like this: http://yoursite.com/coolpage/ 5. Remove anything that slows down your website. Page load times are important, so get rid of any non-essentials that bog down your website. These may including music players, large images, flash graphics, and unnecessary plugins. 6. Use keywords in your images. Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg). 7. Link to other websites with relevant content. You can do this by including a blogroll, link list, or resources page on your website. Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic. 8. Update your website frequently. Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content. 9. Make sure your website is indexed in search engines. A lot of search engines will automatically find and index your content, but don’t count on it. You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.) 10. Have other websites link to you. This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works). My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs. Regardless of what you do, know that inbound links are essential to SEO. 11. Stop changing your domain name. The age of your URL is a factor in your site’s search ranking, so be patient. If you’re launching a new blog every six months, you’ll never see your site get the value it deserves. 12. Write like a human. None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results.        
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Why Do I Need a Website?

Having a website is like opening a door and inviting potential customers into your business. So…Why does YOUR business need a website?     Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year. Even when you aren’t at work, your website is. Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.     Expands your reach. People from across the street and across the border have access to your products and services from the comfort of their own space.     Increases the effectiveness of your advertising. Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.     Gathers feedback. Use forms and email to allow your clients to communicate with you.     Communicates effectively. Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.     It gets you found. Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your specialist should not only offer creative design solutions, but also know how to make your site search engine friendly, so that clients can find you.     Sells directly. E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.     Reaching today’s consumer. Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics!), over 88% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.     Your competitors. The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.    
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7 reasons why every business should have a website

1.Don't let your competition take over your position! Most companies today use internet to search for suppliers. In case you don't own a web presentation, but your competition does, your competitor gains a competitive advantage and is likely to take over your business. Therefore, you should not wait any longer. You should become the one, whose internet presentation reaches new customers. 2.Customers will find you on the internet. Majority of customers use internet to look for services and products. Internet serves as a tool for finding proper seller, who meets all buyer's expectations - whether it's price, quality or other criteria. Thus the buyer saves time and travel expenses, which he/she would otherwise spend using an ordinary way of obtaining information through company visits, viewing and comparing products / services. Quality internet presentation saves customers' time and makes their searching and shopping experience more enjoyable. 3.It takes certain time to reach first positions in search engine results. Displaying web presentations on the top positions in search results is important for your business - it brings new visitors to your website, without additional costs incurred for advertising and promotion. However, your web presentation will not reach first position overnight. It usually takes two or three months until your website (if it's properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional web presentation soon! 4.Your friends can promote your business. The best way to spread information these days, is using internet. Complete information about your company is displayed on your website. If your friend or a good customer wants to recommend your company, the only thing they need to remember is the name of your website, which can be then easily distributed to their friends... Save your time and time of your willing customers. Web site is your best business card! 5.Website is cost-effective. Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means e.g., contacting customer personally or participating on exhibitions.Considering the return on investment (the costs invested into development of a high quality web presentations, less the profit your new website will generate), you will realize, that investing into the development of a professional website is very profitable (not only in a long run). 6.Product catalog on a website. There is no need to print your product catalog in form of brochure. All you need is to place it on your website. Its content is always current, well organized, allowing you to cut on brochure printing costs and expenses related to distributing it to your customers. Customer will be able to find a product on your website much faster. It also allows you to make rapid changes in the product information. 7.Company presentation. What is equally important, web presentation builds the best and the most coherent image about your company. You do not need to visit a company or call the secretary to get an idea about a company. We design your website so that visitor receives a positive impression about your company and he/she will contact you.      
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